A critical look at the Wichita TV news

Sunday, April 15, 2007

KWCH promos

I saw a new promo for KWCH that if it is a new promotion plan for the station, it is certainly welcome and can only be a good thing. It shows Kim Wilhelm and Michael Schwanke around wide screen TVs trying to turn the channel. It so happens they are in the weather center. Suddenly Merril Teller walks in and helps them out by telling them which buttons to push to change the channel. The voice says something like Merrill Teller will always interrupt and help out a situation when he needs to, referring to weather break-ins. It kind of matches the fun of ESPN commercials. I liked it. No scare tactics or "we're the best" commercials, just a fun but effective promo. -Hal

No comments: