A critical look at the Wichita TV news

Monday, May 14, 2007

Finding a Greensburg Tornado Angle

As the days distance themselves from that fateful Friday over a week ago when a tornado leveled Greensburg, the stations must dig deep for new angles. One thing I think they need to be careful is to not force stories or unneeded ones just to say they have a Greensburg story for the day. Both KWCH and to a lesser extent KSN did this Tonight. KWCH's story tonight from the normally strong Michael Schwanke lacked any sort of focus. It was as if he was summarizing a couple of other stories from the day, done by other reporters, and making it into one. This is done all the time, but this came out as if it was a smorgasbord and not as one cohesive unit of a story. Meanwhile KSN had two stories from reporter Chanda Brown on the Greensburg tornado. I thought this was overkill, especially as the week continues, stories may become tougher to find and seem more forced. The story on the hospital was good and answered a logical question as to what they were going to do to replace their other hospital in the short term. The story that ran tonight, probably could have been put on the shelf and saved on a day when content is needed.
KAKE probably had the best Greensburg related story of the day. Once again it came from Deb Farris, who has probably done KAKE's best work the last week. On Monday she told of how trailers of supplies are being turned back, because there is no place to put them. Good story with a new angle to the story.
In a previous post I mentioned a long tornado summary story KSN did for its telethon. KAKE followed up and did a long summary piece on Sunday by Larry Hatteberg. Done in his classic "Hatteberg's People" style, he weaved a tale that had a consistent feel throughout the whole story. -Hal
http://www.kake.com/news/headlines/7488427.html

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