A real interesting dilemma for news directors: When do you start to back off on Greensburg? It'd be a difficult question, anytime of the year, but since it is in the middle of ratings when do you back off? This weekend we saw the stations starting to move on and get going with some sweeps stories and promotions are running for non-tornado stories through the week. So once again we will reissue the Sweeps Woody Warning for the area. Since we are in the middle of the month the next question must be, do stations alter their Sweeps plans and put in Greensburg related stories toward the end of the month and hype them and put increased production value into them as normal Sweeps stories? Since they already had to alter their schedules after last week, I would be shocked if at least one of the three didn't have in-depth piece on the Tornado the final week of Sweeps. This story though, would have to be done well and be right up there as one of the best of the coverage. So if anything maybe this is a challenge for the three stations to do just that. I will say the KSN story voiced by Jason Kravarik for their telethon was near that category, but as the weeks past, they will have to go beyond the overall wrap-up angles and find something new that has happened a week later related to the disaster. -Hal.
The link for the Jason Kravarik story.
http://www.ksn.com/news/local/7478582.html
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