An interesting question facing TV stations? How far do you go in promoting a station's coverage over the air from a storm which killed and destroyed an entire town? One perspective: they have basically thrown all their resources at this on Saturday, and probably are proud of their coverage and want to tell the community. On the other hand people have died and many others have their whole lives torn up and must rebuild. So do you promote your coverage?
KWCH's promoted their coverage this morning. In a strange twist, their normal big voice guy did not provide the voice, but rather Matt Mauro. It could have been because Big Voice Guy was off, or maybe they wanted it a little more subdued. It was a laid back commercial, very little post production value (a thing done in taste), but they didn't waste time patting themselves on the back saying they were the ONLY local station to be on the air for 27 straight hours of coverage. 27 straight hours is a feat, but I think its something they pat their own backs behind the scenes and not on a promo. Was the promo done in bad taste? No, but I still don't think its the thing to do. I will say as the stations start launching community projects to help those out, the tone of those promos will be interesting. Saying you did something nice for the community without the stations looking like they are trying to gain off of a tragedy will be an art.
Next question, so when do youstop continuing coverage throughout the day? KWCH is going strong right now with it this morning. They do have weekend morning show, but they are broadcasting beyond the normal times of that broadcast. -Hal
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