A critical look at the Wichita TV news

Sunday, May 6, 2007

Little Engine shows it can

In the comments following a previous post, a reader said KSN has one of the smaller staffs, after mass layoffs following the sale of the station over a year ago. I dubbed them a few days ago as the "Little Engine That Could." Watching its performance on Sunday night during an hour long special, you have to wonder, what could this station do with a couple of more people. The show, outside of the anchors, was top notch. KSN demonstrated that it has story tellers on its staff, compared to those who use voice volume and inflection to tell the importance of a story (KAKE). KWCH has a few good story tellers, but their conservative execution, make it seem stale. KAKE with its crew of reporters seams to treat any story, whether it be a tornado, murder, fire or even a 90 year old birthday the same: in your face. And with a story like this, especially as it moves through this week, story telling will become even more important. There are more than a thousand stories in that town, everyone can be good, without all of the hype. Its that effort which made KSN shine. Still I wonder how the network newscasts can come into a town and still outshine the local affiliates. It must be having more people or something. The piece on NBC Nightly Tonight was absolutely stunning, showing a family finding their dog at a house along with many other elements was truly a great piece. Maybe that's why those people are at the network level. That's not to take away from KSN, their intro graphic and music looked like something you would see on the networks and really showed the importance of what they are doing and their "storytellers" conveyed that. Before management pats themselves on the back, they need to dream how much better they could be on a consistent basis if they had a couple of more people. -Hal

2 comments:

Anonymous said...

All of these reporters are graduates of KSN University... they actually STRESS the importance of good story telling!

WichitaMedia said...

Last I checked in the Wichita area or Kansas, I didn't know of a KSN University. I am curious as to what that is. -Hal